A Barcelona-born project creating objects that tell a less postcard-perfect version of the city. Instead of traditional souvenirs, The Tourist Trap turns local truths, contradictions and inside jokes into things you can take home. Because sometimes the truth is the best souvenir.
An upcoming collaborative map documenting Barcelona's most ephemeral anti-tourism art: the ever-changing "Tourists Go Home" graffiti found across the city. Built for locals and visitors alike, the map invites anyone to photograph, locate and contribute new pieces before they disappear, get painted over or become part of the city's next layer.
An artistic collective exploring technology, culture and the strange moment we are living through. Its first project, Hallucination Products, turns AI visual mistakes into physical-looking consumer objects, preserving today's glitches as cultural artifacts from a time when artificial intelligence was still learning how the world works.
A social-digital collective built around humor, experimentation and internet culture. Its projects ranged from the book TONTO to the summer hit Llave, Billetera, Celular, exploring how ideas can move between content, music, publishing and whatever comes next.
Ammiel Fazzari is a Barcelona-based Executive Creative Director with 20 years of experience across Europe, the US and Latin America. He has built, led and mentored creative teams across different markets, shaping ideas into work recognised around the world.
I start with curiosity. Curiosity about behaviour. Why people decide. Where incentives line up, and where they don’t. Where value is hiding in plain sight. Data doesn’t dictate the idea. It keeps me honest. It turns “I think” into “I know where to look”. Signals shape strategy, and strategy makes creativity hit harder. Creativity, to me, is structured curiosity with consequences.
300+ international awards and recognitions across Cannes Lions, D&AD, The One Show, Clios and other shows around the world.
DROP ME A LINE — I READ EVERYTHING.
AMMIELFAZZARI@GMAIL.COM